Who Owns Unibet?
20 February 2024When assessing an online sportsbook, trustworthiness is a key factor. A good way of evaluating the transparency of Unibet casino is to look at the ownership of the company, as well as its founder and key people.
Who is the Owner of Unibet?
Anders Strom founded Unibet in 1997 and revolutionized the gambling industry. He started his company from his bedroom in London’s Earl’s Court.
In 2004, Unibet went public. This means that it is no longer a privately-owned company, but rather a public company with multiple shareholders or owners. Corvex Management LP, with about fifteen percent of the company’s shares, is now the largest shareholder in Kindred Group (Unibet).
In addition to Capital Group and Eminence Capital, Anders Ström was another major investor in Kindred Group. He served as chairman until 2021, when he stepped down from that position but remained an owner of Unibet.
Other Key People
The chief commercial officer, part of the Kindred Group story since 2020, is Nils Andén. Erik Bäcklund, who joined the company in 2005 and was initially responsible for the sportsbook PR, is now chief product officer. He succeeded Henrik Tjärnström as CEO in 2023.
Rachel Randle-Williams, Unibet’s chief HR officer, has been with the company since 2022. Before becoming chief HR officer, she served as director of organizational effectiveness. Sören Thörnlund is Kindred Group’s chief technology officer. He has broad experience in finance and online gambling since joining Kindred Group in 2013 as head of technology development.
- Henrik Tjärnström – former CEO and co-founder of the company
- Nils Andén – interim CEO
- Rachel Randle-Williams – HR chief, friend and confidante
- Sören Thörnlund is the chief technology officer at the company.
Where is Unibet Based?
Unibet is a Malta-based online gaming company that offers casino games and sports betting to players around the world. It has offices in more than 100 countries, including Australia, Belgium, USA, UK, Italy, Gibraltar, France, Estonia and Denmark. With more than 1,500 employees, Unibet is a significant job creator. You can trust Unibet because it has received licenses from regulators such as the UK Gambling Commission (UKGC), Malta Gaming Authority (MGA) and Ontario Lottery Gaming Corporation (OLG).
The company has many brands, so a multi-brand strategy makes sense.
Headquarters Address for 2024
Unibet has offices in all parts of the world, including its main office at Level 6, The Center, Tigne Point Sliema, TPO 0001 Malta.
